The internet is the first port for new information these days - ask any encyclopedia salesman. The internet can define how places appear to the world. For cities Google turns up loads of web pages - many of them commercial. But in the UK search engines turn up very little content by local people for small communities and even large towns. So good local websites, firmly about a place, frequently updated by volunteers stand out and often do well in Google. The less well known a place is the more a good local community site can rise to the top of popular search engines and define the place online.
A great example is the little village of Bishopthorpe (pop. 3,000) just south of York ... linked to a marvellous community site there run by volunteers.
Bishopthorpe is a small village, and the site is only updated a few
times a month. But it is the only substantial online presence for the
village and (the) site rises effortlessly to the top of search engines. And
it plays a strong role in how Bishopthorpe is presented to the world.
You can read more about this here.
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